MulletStaton8795 MulletStaton8795
  • 25-05-2023
  • Business
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An alliance qualifies as strategic only if it has the potential to affect a firm’s competitive advantage—in other words, when it joins together resources and knowledge in a combination that Multiple Choice

is rare.

is not costly to imitate.

is organized properly.

is valuable.

obeys the VRIO principles.

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