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Motivation refers to _____________.

a. the stimulus required to cause a consumer to do something uncharacteristic of himself.
b. a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
c. a person's consistent behaviors or responses to recurring situations.
d. the energizing force that stimulates behavior to satisfy a consumer need.
e. the way people see themselves and the way they believe others see them.

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Answer: d. the energizing force that stimulates behavior to satisfy a consumer need.

Explanation: motivation is the willingness of action especially in behavior. For consumers, it is an incentive or reason for doing something and so the energizing force that stimulates behavior to satisfy a consumer need. As all individuals have needs and wants that are required to be satisfied, this energizing force is caused by a state of uncomfortable tension which is a direct result of an unsatisfied need or want.

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