New, interactive technologies give consumers two choices when making a purchasing decision: exit, simply choosing not to buy the product, or __ ____, explaining exactly why they are not buying.
The new interactive technologies have made it even more possible to interact with customers and potential customers and provides more data to work with. Customers who may choose not to buy a product may be required to record a voice note explaining why they have chosen to not buy the product. This enables improvements on products to suit the market even better in the future.
