Identify the stage of the rational decision-making process illustrated by the situation. Your goal was to capture at least 25% market share by the end of the year, but with six months to go you have only 15% market share.
Identify the problem
State the situational goal
Generate alternatives
Read this brief case study and answer the question that follows.
CASE STUDY
Your candy making company is at a crossroads. You have maxed out your current production capacity, but think that there may be a new opportunity in custom fruity nut caramel clusters that could be very profitable to the company. You think through your options, and decide that you would like to expand your company to include this high potential new product.
As the production line for the custom fruity nut caramel clusters is being implemented you realize that if you do it slightly differently than you originally decided you can produce 10% more candy every hour.
Choose an alternative
Evaluate alternatives
Control
Although you thought that paying high performers significantly more than low performers best motivated your employees, when you looked at the data you found that wide disparities in pay actually weakened trust among team members and the social connectivity that contributes to strong team- based decision-making.
Alternative generation
Choose an alternative
Evidence-based management