Integrated marketing communications (IMC): Group of answer choices is typically overseen by a marketing communications director is accurately described by all of the above is a careful coordination of all promotional activities produces a consistent and unified advertising message produces a customer-focused advertising message

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22-07-2022
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Integrated marketing communications (IMC): Group of answer choices is typically overseen by a marketing communications director is accurately described by all of the above is a careful coordination of all promotional activities produces a consistent and unified advertising message produces a customer-focused advertising message

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tutorconsortium203 tutorconsortium203 · Answer 1 · 2022-07-30T20:37:20+02:00

Integrated marketing communications (IMC): "Refers to the coordination of all promotional activities to produce a unified, customer-focused promotional message."

What is Integrated marketing communications (IMC)?

IMC is described as "a planning process meant to ensure that all brand contacts for a product, service, or organisation received by a consumer or prospect are relevant to that person and consistent across time" by the American Marketing Association.

The importance of IMC are-

To effectively deliver a single message to both potential and current end users, integrated marketing communication helps integrate all key marketing components.
At a low cost, integrated marketing communication can significantly increase consumer brand recognition.
Any marketing initiative that employs many channels is considered integrated marketing. For instance, you might see a commercial for a popular new doughnut flavour, then drive by the donut store and see posters of the donut.

To know more about integrated marketing communications (IMC), here

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