dul4a2dneylvaneli dul4a2dneylvaneli
  • 23-05-2017
  • Business
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A firm gathers ________ data by conducting surveys, interviewing customers, or mailing out questionnaires

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BlueSky06
BlueSky06 BlueSky06
  • 05-06-2017
The best answer of the missing word in the sentence is primary. In marketing research, there are two types of data that a firm can use the primary data and the secondary data. The primary data is a type of data where researchers are gathering information for a specific purpose of the study. And the strategy in collecting the data is by survey, interviews and direct observation. The primary instrument is the researcher. 
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